Thursday 10 March 2016

Evaluation: Question 3

What kind of media institution would distribute your film and why?


For our film opening, it is a low budget thriller indie film that has hints of psychological traits. The director we have chosen for directing and inspiration for our film opening is Shane Meadows because he is known for making short low budget British films. For example, Dead Man’s Shoes is a psychological thriller that is incredibly similar to our genre that we have because of our whole flashback concept. The film deals with the struggle of human life with themes of revenge and violence. This is similar to how our film opening has implied murder and extremely disturbing shots of blood. Meadows is known for using unknown small time actors to convey to the audience that these people in the film are just normal day-to-day people and is also as a result of his low budget.

Another benefit of having Shane Meadows as our director is his skills in directing the actors to work around a rough script, but also having them improvise some lines. This helps to create a realistic feel to the characters and makes them more believable instead of the cliché Hollywood US one-liners and dramatic pauses that aren’t realistic. Furthermore he uses a lot of dark low-key lighting as seen in Dead Man’s Shoes to create a nihilistic perspective of life and is usually used to let the audience know that this film will not have a ‘happy’ ending.  His varied use of camera angles and shots is especially effective at conveying emotion and can vary from low angles to long shots which is implemented in  our film because we have a wide range of camera techniques such as shot-reverse-shot and extreme close ups to name a few. Meadows also doesn’t use much high angle or any bird’s eye shots because of his limited budget and is only used at the end of Dead Man’s Shoes as the ending shot. This also corresponds to our film because we didn’t use many high angles because it wouldn’t have fit in with the atmosphere of the film opening since it would reveal too much.

The production company that we have chosen for our film opening is Warp Films who are an independent film company based in the UK. They were also known for making Dead Man’s Shoes and a lot of other Shane Meadow’s films so it makes sense to use the same production company that he uses. They are most known for taking risks such as the film Four Lions which is a comedy based on Islamic bombers and conducting jihad. Therefore they are perfect to be our production company since they are not too sensitive to offensive and violent material. Our film has blood and gore so Warp Films would be professionals at the film production for our opening.

Optimum Releasing (now known as StudioCanal UK) is a British film distributing company that are also known for distributing Dead Man’s Shoes and other Shane Meadow’s films and made them successful. They are willing to distribute violent and dark material since they have done so with Don’t Be Afraid Of The Dark which is a horror film. Optimum have released over 200 films a year and were one of the most prominent distributors in the UK independent film and world cinema market. This makes them optimum for our film opening distributors.

The marketing campaign as part of the exhibition will consist of billboards of the film, interviews with the director Shane Meadows and there will be a website set up to advertise the film. The actors' IMDB and Wikipedia page will have their status changed to 'Missing' which is influenced from The Blair Witch Project as the actors were also 'Missing' prior to the film's release. This sparked interest from the public at that time and made people want to watch the film more.